Get ready for Brand Newport - North Coast Blog - OregonLive.com: "Portland's Grady Britton is in the midst of branding Newport.
Thanks to the late Keiko, everybody knows about the Oregon Coast Aquarium. However, according to a recent Newport News-Times article, the advertising firm is dividing the coast city into four districts - 'Deco' (the city center and Yaquina Bay Bridge areas), Nye Beach, the Bayfront and South Beach - in an attempt to present all of what Newport has to offer.
The goal is to capitalize on the city's maritime and science background while conveying the 'authentic' Newport experience.
Visit Newport's official tourism website here."
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