Compassionate Commercialism - New York Times

Compassionate Commercialism - New York Times: "Compassionate Commercialism


By DANIEL GILBERT
Published: March 25, 2007

Cambridge, Mass.

IN an advertising campaign that began last week, Nissan left 20,000 sets of keys in bars, stadiums, concert halls and other public venues. Each key ring has a tag that says: “If found, please do not return. My next generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.”

This campaign is clever, but not particularly original.

It was 1997, and the man who was crouched on the sidewalk at 68th and Broadway in New York City was one of the most pathetic souls I’d ever seen. His limbs were twisted in what appeared to be arthritic agony and tears were streaming down his face. “Please,” he whimpered. “Please, somebody help me.”"